Sony Electronics Asia Pacific presents its latest additions to the Alpha range, the Alpha 390 and Alpha 290. High quality, high resolution images are easily captured with the impressive 14.2-megapixel (effective) CCD image sensor and BIONZ image processing engine on the Alpha 390 and Alpha 290. Both cameras also sport a new ergonomic grip, making them ideal cameras for first-time DSLR users to snap photos on the go .

      The Alpha 390 and Alpha 290 are designed to be lightweight, compact and stylish,and it makes the cameras much easier for photographers to hold and use.Similar to its predecessors, the Alpha 390 and Alpha 290 are integrated with an on-screen Help Guide, Graphic User Interface and user-friendly navigation menus, so that users can maximise use of the camera’s advanced DSLR features conveniently.

      The Alpha 390 offers users the speed and accuracy of phase-detection auto-focusing and features a variable-angle 2.7-inch LCD screen offering more freedom in terms of shooting angles. This makes it easier for photographers to shoot images above the crowd and take eye-level photos of pets and small children .

       The Alpha 390 and Alpha 290 have high resolution 14.2-megapixel CCD image sensor and BIONZ image processing engine, so they are rich in tonal gradation with low noise.Besides, SteadyShot INSIDE image stabilization system is incorporated in the camera body, automatically countering unwanted camera shakes when capturing images on the move.

    The Alpha 390 and Alpha 290 are each equipped with a mini HDMI terminal, allowing for faster data transfers and smoother playback. Sharing stunning DSLR photos with friends and family is now hassle-free .